When you use Google search to find a business or organisation, you will of course see all of your search results but you will often see a snapshot of the business profile in the right-hand panel, somewhat as follows:

If you already have access to your Google My Business listing it will look like this

If you choose the Edit Info option you can modify the information stored by Google and displayed to your existing and potential customers

This is a particularly useful feature for smaller businesses who may not otherwise have their own domain name, let alone a website. The listing is free and highly effective especially if you add your own information to the listing. If you have an existing website, then you can add the website link to your listing and further attract people to your own website. As you can see above, Google will find all of your internet listings and you need to keep on top of the detail about your business stored on each site, especially for the first page of search results.

Contact us if you would like some friendly advice as to how your business can maximise the benefits of Google Search